The past two decades have seen an explosive change in the modern buyer’s journey. Before most people started using the Internet, customers interacted with brands largely on the company’s terms. Consumers had to wait for businesses to reach out to them in their buyer journey with information about the latest products. There were clear touchpoints that marketers and salespeople could identify to keep the customer engaged and moving forward during the buyer's journey.

For the modern buyer, this has all changed. Now 67 percent of the journey takes place online, where the customer is in control. They expect to receive personalized care and they want to receive the information desired on their schedule. This new journey is largely in the hands of the customers through the first few stages. It is the job of the brand to supply the information and be ready to meet the customer where they are, whether that is online or in-store.

See-Think-Do-Care model:

see think do care marketing funnel model

Within this framework certain digital marketing platforms are better than others, depending on the intent:

conversion funnel example of strategies for digital marketing funnel

Key learning points from this topic:

Modern Online Buyers framework
See-Think-Do-Care model

Reference link for this topic:

https://www.bluecorona.com/blog/new-digital-marketing-funnel-strategies